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About FruitVegetablesEUROPE (EUCOFEL)

Founded 60 years ago, FruitVegetablesEUROPE (EUCOFEL) has consolidated itself as the main association defending, representing and promoting the European fruit and vegetables.


Based in Brussels, FruitVegetablesEUROPE acts as a liaison between the sectoral stakeholders and the policy makers at the European Institutions, giving a voice to the European Fruit and Vegetables sector.

FruitVegetablesEUROPE members are National and Regional Federations/Associations (mainly PO and APO) and companies from the main EU fruit and vegetables producing countries (France, Germany, Greece, Italy, Poland, Portugal and Spain).

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Our Mission...
FruitVegetablesEUROPE (EUCOFEL) defends, represents and promotes the Fruit and Vegetables produced in the EU.
Discover our members...


Our members are  National and Regional Federations and Associations (mainly PO and APO) and companies from the main EU fruit and vegetables producing countries.

Learn about our current and past EU projects...

FruitVegetablesEUROPE has been working on a series of European projects involving the EU Fruit and Vegetables sector, such as: TRAFOON, REPEAR.


Currently, FruitVegetablesEUROPE, is working on the SMARTCHAIN project (Horizon 2020) and 2 Chafea AGRI-MULTI-IM programmes:  "CuTE - Cultivating the Taste of Europe"  (2019-2021) & "CuTE Solar - Cultivating the Taste of Europe in Solar Greenhouses (2020-2022).

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Visit our Newsroom and Photo Gallery...

Visit our Newsroom for more information related to the European Fruit and Vegetables sector, latest news, recipes and events.

And stop by our Photo Gallery to discover events such as Fruit Attraction 2018 through our photographer's lense ....

Useful pages
A page gathering helpful websites regarding the European Fruit and Vegetable sector, international trade negotiations and other relavant issues for our organisation.
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"CuTE - Cultivating The Taste of Europe"
(2019, 2020 & 2021)
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A word from our President,

Juan Marin Bravo:

“Welcome to FruitVegetablesEUROPE, the European Fruit and Vegetables Association, defending the interests of the EU Fruit and Vegetables Poduction and Trade".

FruitVegetablesEUROPE is the only European sectoral Association representing with “no conflict of interest” the EU Production and Trade.


For us it is crystal clear, the fruit and vegetables produced in the EU is our priority."

A word from our

Secretary General,

Alba Ridao-Bouloumié:

Some of the main guiding principles of our work are:

  • Promoting EU fruit and vegetables in the internal market and third countries.

  • Improving the competitiveness of the EU fruit and vegetables production and trade.

  • Pleading for a fairer, simpler, competitive, market oriented and targeted CAP for the future.

  • Defending free competition in the Internal Market.

  • Working towards the opening of third countries markets.

  • Protecting the EU from the introduction of plant pests.

  • Defending EU producers and traders from unfair competition from third countries.

  • Pleading for reciprocity.

 38, Rue de la Loi,

1040 Brussels


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