Since October 2018 FruitVegetablesEUROPE (Eucofel) is a collaborate member of AIAM5 - Global Alliance for Promoting Fruit and Vegetable Consumption "5 a day".


What is AIAM5? 


AIAM5 - Global Alliance for Promoting Fruit and Vegetable Consumption "5 a day" was founded in 2011 in the context of the VII International Congress for the Promotion of the Consumption of Fruits and Vegetables celebrated in Madrid – Spain. 

AIAM5 gathers national organizations from 30 countries and 4 organizations linked to the fruit and vegetables sector. 


Its main goal is to create an international network to promote and support efforts to increase consumption of fruit and vegetables by providing its members with up-to-date information, support resources, and other communication tools to help members operate and communicate their shared messages and experiences efficiently and effectively.

Who forms part of the Alliance? 

The full members on October 2018 are:  Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Cuba, Finland, France, Germany, Honduras, Hungary, Italy, Japan, Lithuania, Mexico, New Zealand, Nicaragua, Norway, Paraguay, Peru, Poland, Portugal, Spain, Sweden, Switzerland, Uruguay, USA and Venezuela.  


The collaborator members are AREFLH, FruitVegetablesEUROPE (Eucofel), FENAOMFRA and INCAP.



How does it function ?  

In 2016, the AIAM5’s Assembly held in Bogotá (Colombia), agreed to create working groups to achieve the objectives outlined in the roadmap. From then on, the groups have met in different ways as “workshops”.

These workshops elaborate the work plan to be improved by groups and committees.


The groups and committees created develop strategic plans for each of them with a periodicity of annual meetings and an active role in the Alliance assemblies and meetings. All works under SMART (specific, measurable, assignable, realistic, time-related) scheme to facilitate the work and integration of the members in each commission.


The 8th AIAM5’s Assembly and the 14th International Congress of Promotion of Fruits and Vegetables Consumption were held from 8th to 10th October, 2018 in the city of Tuxtla Gutiérrez – Mexico.


FruitVegetablesEUROPE & AIAM5 

FruitVegetablesEUROPE (Eucofel) attended the 8th AIAM5 Assembly and the 14th International Congress jointly with representatives of the Global Alliance of Promotion to the Consumption of Fruits and Vegetables 5day – AIAM5, coming from 23 countries involved in the national promotion programmes of the consumption of fruits and vegetables.


FruitVegetablesEUROPE (Eucofel) collaborates with AIAM5 in supporting two groups:


  1. International relationship. - The leadership as well as the topic to be discussed will be defined within the committee, which will report to the coordinator the name of the leader and an annual deliverable with periodic reports, at least two by year that will be delivered prior to members' meetings.

      Committee: FruitVegetablesEUROPE (Eucofel), Chile and Mexico.


  1. Communication and Marketing. - In charge of the Social networks reviewing contents and sources and post them directly on the web through the tool developed for that purpose.

  2. Committee: Spain, Colombia, Uruguay, Venezuela, Chile, Cuba, Costa Rica, Argentina, Bolivia and FruitVegetablesEUROPE (Eucofel).


A DECLARATION OF TUXTLA GUTIERREZ – CHIAPAS – MEXICO was adopted and signed by the AIAM5 members within the framework of the 14th International Congress for the Promotion of Fruit and Vegetable Consumption held in Mexico.



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